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Facebook/Instagram Ad Setup
Facebook/Instagram Ad Setup
Family of Business Network
Get Seen. Get Clicks. Grow Your Business.
Ready to reach more potential customers beyond your current followers?
Family of Business Network’s Facebook & Instagram Ad Setup Service helps businesses, entrepreneurs, brands, and service providers professionally set up Meta advertising campaigns designed around their marketing goals.
Whether you’re trying to promote a product, service, event, special offer, website, appointment booking, or business, we’ll help develop the campaign structure, advertising message, audience direction, creative, budget settings, and launch setup.
💰 Starting at $50 + Ad Spend
IMPORTANT: Your advertising budget is NOT included in our service fee.
Your Family of Business Network service fee covers the strategy, setup, creative work, and campaign support included in your selected package.
Your ad spend is separate and should be funded through the applicable advertising account/platform.
You decide how much you want to spend on advertising.
📦 Choose Your Ad Package
🚀 Starter Ad Setup — $50 + Ad Spend
Perfect for a business that wants to launch or test one simple advertising campaign.
Includes:
- 1 advertising campaign setup
- 1 campaign objective
- Basic audience research
- 1 target audience/ad set
- Facebook & Instagram placement setup
- 1 ad creative using provided materials
- Basic ad copywriting
- Ad headline
- Call-to-action
- Budget configuration
- Campaign schedule setup
- Campaign review before launch
- Basic performance check-in
Best For: Products, services, events, appointment promotions, special offers, website traffic, and brand awareness.
📈 Growth Ad Campaign — $125 + Ad Spend
For businesses that want more targeting, additional creative options, and campaign monitoring.
Includes:
- 1 advertising campaign
- Campaign strategy
- Audience research
- Up to 2 target audiences/ad sets
- Up to 2 ad creatives
- Custom ad copy
- Headlines & calls-to-action
- Facebook & Instagram placements
- Budget & schedule setup
- Basic tracking review when available
- Campaign launch
- Up to 7 days of basic monitoring
- Basic campaign optimization
- Performance summary
- Up to 2 reasonable creative revisions before launch
Best For: Lead generation, bookings, online stores, product promotions, service businesses, events, and sales campaigns.
👑 Power Ad Campaign — $225 + Ad Spend
Our more complete option for businesses that want additional audience testing, creative testing, and campaign monitoring.
Includes:
- Complete campaign strategy
- 1 primary advertising campaign
- Up to 3 target audiences/ad sets
- Up to 3 ad creatives
- Multiple ad copy/headline variations
- Audience research
- Placement strategy
- Budget & scheduling setup
- Basic tracking/pixel review when available
- Call-to-action optimization
- Campaign launch
- Up to 14 days of basic monitoring
- Basic campaign optimization
- Creative/audience performance comparison
- Final performance summary
- Recommendations for your next campaign
- Up to 2 reasonable creative revisions before launch
Best For: Major promotions, launches, lead-generation campaigns, events, grand openings, products, and businesses looking for a stronger advertising push.
💳 Service Fee vs. Ad Spend
These are two separate expenses.
Example:
Starter Ad Setup: $50
Your Advertising Budget: $100
Total Investment: $150
The $50 pays Family of Business Network for your selected advertising service.
The $100 is your advertising budget and is funded through the applicable advertising account/platform.
You Control Your Advertising Budget
You can choose a daily or total campaign budget based on your goals.
Your appropriate budget may depend on:
- Campaign duration
- Target location
- Audience size
- Competition
- Campaign objective
- Product/service
- Offer
- Desired reach
We can provide general budget recommendations based on your campaign, but you approve and control your advertising spend.
🎯 What Can We Advertise?
Our Facebook & Instagram Ad Setup Service can be used to promote:
- Products
- Services
- Online stores
- Appointment bookings
- Events
- Grand openings
- Sales
- Discounts
- Special offers
- Courses/programs
- Merchandise
- Websites
- Landing pages
- Lead-generation offers
- Business launches
- Brand awareness
- Customer inquiries
- And more
📊 Campaign Goals
Depending on your business and the options available through the advertising platform, your campaign may be structured around goals such as:
- Brand awareness
- Website traffic
- Leads
- Messages
- Customer inquiries
- Appointment bookings
- Product/service promotion
- Event promotion
- Sales/conversions
- Other supported objectives
We’ll help determine an appropriate direction based on the information provided in your questionnaire.
👥 Audience Research & Targeting
Stop advertising to everybody and start thinking about who is most likely to care about your offer.
Depending on available platform options and applicable advertising rules, we’ll consider factors such as:
- Geographic location
- Age range
- Interests
- Behaviors
- Customer characteristics
- Business type
- Campaign objective
- Existing customer/audience information when appropriate
Targeting capabilities vary depending on the campaign, industry, account, and platform policies.
✍️ Professional Ad Copy
Your campaign includes copywriting appropriate for your selected package.
This may include:
Primary Text
Headline
Description
Offer
Call-to-Action
Your advertising message will be structured around what you’re selling or promoting and what you want the potential customer to do next.
🎨 Ad Creative
Depending on your package, we’ll create/configure advertising creative using your available materials.
Please provide available:
- Logo
- Product photos
- Service photos
- Videos
- Brand colors
- Existing graphics
- Pricing
- Promotion information
- Website/product links
Professional photography, videography, advanced graphic design, complex animation, or extensive video editing may require a separate service.
📈 Performance & Tracking
When available, campaign performance may include information such as:
- Reach
- Impressions
- Link clicks
- Cost per click
- Messages
- Leads
- Website activity
- Purchases/conversions
- Amount spent
- Other available campaign metrics
Available tracking depends on your advertising account, campaign objective, website, privacy settings, technical setup, and platform capabilities.
📅 Monitoring
Monitoring is based on your selected package:
Starter — Basic Performance Check-In
Growth — Up to 7 Days
Power — Up to 14 Days
Monitoring beyond the included period is not included in the initial setup price.
Ask us about Monthly Ad Management if you’d like Family of Business Network to continue managing and optimizing your campaigns.
🔐 What You’ll Need
Depending on your campaign, you may need:
- Facebook Business Page
- Instagram Professional Account
- Meta business/ad account access
- Advertising account
- Payment method connected to the advertising account
- Website or landing page
- Product/service information
- Logo
- Photos/videos
- Promotion information
Don’t have everything set up? Select “Not Sure / Need Assistance” on your questionnaire.
🚀 How It Works
1. Select Your Package
Choose Starter, Growth, or Power.
2. Complete Your Questionnaire
Tell us about your business, offer, audience, goals, and advertising budget.
3. Campaign Planning
We review your information and develop the campaign direction.
4. Creative & Copy
We prepare the advertising materials included in your package.
5. Campaign Setup
We configure applicable targeting, placements, budget, schedule, and campaign settings.
6. Review & Approval
You review applicable campaign information and creative before launch.
7. Launch
Once approved and funded, your campaign can be submitted to the advertising platform for review.
8. Monitor
We provide the level of monitoring included with your selected package.
Ready to Grow Your Business?
Put your offer in front of potential customers with a more strategic advertising approach.
Smart Ads. Strategic Targeting. More Opportunities to Grow.
Facebook & Instagram Ad Setup Service Agreement
By purchasing a Facebook & Instagram Ad Setup service from Family of Business Network, the customer acknowledges and agrees to the following terms.
1. Service Pricing
Current service packages are:
Starter Ad Setup — $50
Growth Ad Campaign — $125
Power Ad Campaign — $225
Full payment of the selected Family of Business Network service fee is required before campaign work begins.
2. Advertising Spend Is Separate
Advertising spend is NOT included in the Family of Business Network service fee.
The customer is responsible for funding the advertising budget through the applicable advertising account/platform.
For example:
$50 Starter Setup + $100 Advertising Budget = $150 Total Investment
Family of Business Network may provide general budget recommendations, but the customer controls and approves their advertising budget.
3. Package Scope
Each package includes only the services, campaign quantities, audiences, creatives, monitoring periods, and deliverables stated in the purchased package.
Additional:
- Campaigns
- Ad sets/audiences
- Creative designs
- Videos
- Copy variations
- Platforms
- Landing pages
- Website work
- Tracking integrations
- Monitoring
- Advertising management
may require an additional fee.
Any additional paid work should be approved by the customer before it is performed.
4. Customer Responsibilities
Customers are responsible for providing accurate:
- Business information
- Product/service information
- Prices
- Promotions
- Dates
- Discount codes
- Contact information
- Website links
- Booking links
- Photos/videos
- Offers
- Other campaign information
Customers are also responsible for ensuring they have the appropriate rights or permission to use any photos, videos, logos, music, trademarks, testimonials, or other materials they provide.
5. Account Access & Security
Customers must provide appropriate authorized access when access to an advertising account, business account, social account, website, or other platform is necessary.
Customers should not send passwords, banking information, credit/debit card numbers, or other sensitive credentials through the project questionnaire.
Whenever possible, access should be provided through the platform’s authorized business, partner, employee, or collaborator access features.
6. Advertising Platform Policies
All advertisements are subject to the advertising platform’s current:
- Advertising policies
- Community standards
- Account requirements
- Review processes
- Technical requirements
- Restricted-content policies
- Targeting restrictions
Family of Business Network cannot guarantee that an advertisement, advertising account, business, product, service, website, creative, or offer will be approved by the advertising platform.
7. Ad Rejections
If an advertisement is rejected, Family of Business Network may make reasonable adjustments when the issue can be corrected within the original project scope.
A platform’s rejection does not automatically mean that Family of Business Network performed the service incorrectly.
Campaigns involving products, services, industries, or claims subject to additional advertising restrictions may require additional review or may not be eligible for advertising.
8. Campaign Approval
Customers will have the opportunity to review applicable campaign materials before launch.
Customers are responsible for verifying:
- Prices
- Dates
- Offers
- Discount codes
- Links
- Contact information
- Product/service details
- Creative materials
- Spelling
- Calls-to-action
before providing final approval.
9. Revisions
Reasonable creative revisions are provided according to the package purchased.
Revisions are intended to adjust work created within the original campaign direction.
A major change to the product, offer, audience, campaign objective, promotion, branding, or overall campaign direction after work has begun may require an additional fee.
10. Monitoring
Campaign monitoring is limited to the period included with the purchased package.
Starter — Basic Performance Check-In
Growth — Up to 7 Days
Power — Up to 14 Days
Continued campaign monitoring, optimization, management, creative development, or reporting beyond the included period requires an additional service agreement or purchase.
11. No Guaranteed Results
Family of Business Network does not guarantee specific advertising results, including:
- Reach
- Impressions
- Followers
- Clicks
- Leads
- Messages
- Bookings
- Customers
- Sales
- Revenue
- Return on advertising spend
Advertising performance can be affected by factors outside our control, including competition, audience, budget, offer, creative, website experience, pricing, seasonality, platform algorithms, account history, and market conditions.
12. Tracking & Reporting
Tracking capabilities vary depending on the customer’s website, advertising account, campaign objective, consent/privacy configuration, platform capabilities, and technical setup.
Family of Business Network cannot guarantee that every customer action or conversion will be measurable.
13. Third-Party Fees
The Family of Business Network service fee does not include third-party costs unless specifically stated.
These may include:
- Advertising spend
- Website subscriptions
- Domains
- Premium applications
- Software subscriptions
- SMS/email charges
- Payment processing
- Premium integrations
- Other third-party expenses
14. Campaign Delays
Campaign timelines may be delayed due to:
- Missing customer information
- Missing creative materials
- Account access issues
- Platform review
- Account restrictions
- Payment issues
- Advertising rejection
- Technical problems
- Customer-requested changes
Family of Business Network is not responsible for delays caused by advertising-platform review times or restrictions outside our control.
15. Refund Policy
Because advertising setup includes customized strategy, copywriting, creative development, research, and technical work, Family of Business Network service fees are generally non-refundable once work has begun.
Advertising funds paid to a third-party advertising platform are governed by that platform’s billing and refund policies.
If Family of Business Network is unable to provide the purchased service, an appropriate resolution or refund of applicable Family of Business Network service fees may be provided.
16. Acceptance
By purchasing this service, the customer confirms that they have reviewed and agree to this Facebook & Instagram Ad Setup Service Agreement.
